User Experience Professionals Association - Minnesota Chapter


Upcoming events

    • 25 Sep 2020
    • 6:00 PM - 7:30 PM (CDT)
    • Zoom
    • 357

    September Event

    The Top 5 Takeaways From Cool Behavioral Economics Research (There’s no Math, We Promise)  

    Guthrie Weinschenk presenting via Zoom

    Behavioral Economics is a subset of Behavioral Science that deals with how humans make choices when presented with options. This talk isn’t about how to do behavioral economics, it isn’t about math, or modeling or any tough to understand stuff. ​

    It’s about cool research people have done. We’ve done the hard work for you, read the research, summarized it, and now give you 5 really cool takeaways about humans you can use in your everyday work. 

    About the speaker

    Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults on Behavioral Science and Behavioral Economics, teaches workshops and gives keynote speeches at business and design conferences. ​

    Guthrie is the author of I Love You, Now Read This Book (It’s About Human Decision Making And Behavioral Economics) and is the host of the Human Tech podcast.


    • 6:00 pm - 7:30 pm - Presentation and Q&A

    Location & Directions

    Zoom details will be sent approximately 24 hours prior to the event.

    • 26 Sep 2020
    • 9:00 AM - 4:00 PM (CDT)
    • Zoom
    • 0
    Join waitlist

    September Workshop
    Behavioral Design Workshop led by Susan Weinschenk

    Join us for a full-day workshop on Behavioral Design!

    Learn how to apply recent research in brain and behavioral science to engage, encourage, and persuade the people that use your products and services. In this fast-paced interactive workshop we share the latest research on how people see, pay attention, decide, and what motivates people to take action.

    You will learn and practice how to apply this science to the design of your products, services, and spaces so that people will be engaged and persuaded to take specific action. Here are some of the things you will learn: 


    • How people see, and how to grab attention 
    • The importance of peripheral vision 
    • How people make decisions 
    • How to make trade-offs in human factors loads 
    • Cognitive biases and how they affect behavior
    • Habit formation and conditioned responses
    • The impact of the need to belong 
    • When rewards do and don’t work 
    • How self-stories influence behavior 
    • How to encourage the desire for mastery as a motivator 
    and much more!

    During the workshop you will practice applying what you are learning to practical product, interface, and interaction design. After the workshop you will take with you a summary of what you have learned and be ready to apply the ideas and techniques to your own projects. 


    About Susan

    Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and How to Get People to Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website ( and “Brain Wise: Work better, work smarter” for Psychology Today.


    • 9:00 am - 4:00 pm Workshop


    Zoom details will be sent approximately 24 hours prior to the event.

    • 02 Oct 2020
    • (CDT)
    • 30 Oct 2020
    • (CDT)
    • 5 sessions
    • Webinar
    • 50

    October Workshop Series: Human-Centered Design

    • As a member benefit, this educational series is free to members. If you aren’t a member yet, you can join with registration.
    • Limited to 60 participants due to the interactive nature of the sessions.

    Join us on a journey to demystifying human-centered design and building products and services centered around people, especially in an agile work environment.

    This workshop will focus on the value of putting humans at the center of every business and design decision to build better products that are more likely to get adopted and used. Topics will range from fundamentals on human-centered design and applying different methodologies during various phases of the product development lifecycle. 

    We will discuss the human information processing model and how knowledge about human capabilities and limitations play an important role in building better products. We will review various examples of how to apply these principles and best practices on UX teams.

    Learning outcomes:

    • Understand the history of human-centered design
    • How human-centered design fits into the product development lifecycle
    • How UX research can be used to apply human-centered design principles
    • Understanding cognitive capabilities and limitations
    • The value of designing for differences 
    • Understand the human information processing model
    • What is human error?
    • Latent conditions in software development

    Presenter: Sangam Napit is a human-centered design expert who has conducted workshops on that topic over the last few years for the energy industry with a major focus on safety and risk management.  

    He is currently building a re-imagined future for small business owners by identifying and setting product strategy, envisioning complex ecosystems, and inspiring teams to push the boundary of possibility. He has a demonstrated history of leading in multiple industries such as energy, retail, and financial services. He is skilled in Organizational Psychology, Human Factors, Ergonomics, Human-Centered Design, Entrepreneurship, and Team Building. He is a self-published author, a member at the Minneapolis City of Lakes Rotary, a mentor at Gener8tor and OnRamp Insurance Accelerator, and a contributor at Tech.MN. 

    Schedule: 5 Fridays in October, from 12 - 1 p.m. (CST) via Zoom

    We will send a link to registrants prior to the event. It will include group activities and breakouts.

    October 2
    October 9
    October 17
    October 23
    October 30

    Location: Zoom Webinar

    Join Slack channel: Stay connected with workshop participants before, during, and after by joining the #human-centered-design-workshop channel on UXPA-MN Slack. (Must be a member.)

    • 08 Oct 2020
    • 6:00 PM - 7:30 PM (CDT)
    • Online - Zoom Webinar
    • 387

    October Event: Securian Webinar

    Details coming soon!

    Schedule: 6:00 pm - 7:30pm

    Location: Zoom Webinar

    Presenter: Don Rosenthal, User Experience Designer at Securian

    • 12 Nov 2020
    • 9:00 AM - 3:30 PM (CST)
    • Online - Zoom Webinar
    • 400

    World Usability Day

    Thursday, November 12, 2020


    In this year’s theme, Human-Centered AI, we seek to explore design systems that are both highly automated and also allow a great degree of user control, to result in expanded human capabilities. If we can design AI experiences which are “reliable, trusted, and safe”, we can dramatically enhance human performance in the coming decade.

    Over the last two decades computers have advanced a human’s ability to perform work, helped to ensure safety, and in some cases, have drastically lightened workloads. Interest in AI’s capabilities to expand human performance even further continues to increase. However, there is an accompanying fear that humans will lose control of the technology they create. 

    As UX practitioners, how do we harness the power of AI technologies, while staying true to our mission of keeping the user at the center of our experiences?

    This year we plan to hold a full-day event, online via Webinar.

    See more about the theme via World Usability Day website.

    . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    We are calling for Presenters!

    If you are interested in speking/presenting, or know someone who might be, on the theme of "Human Centered AI" please contact us for more information.

    The presentations will be 45-60 minutes in length and will be online.

    . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Schedule: 9:00 am - 3:30pm (Full schedule TBD)

    Location: Zoom Webinar

    Presenters: TBD

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