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We are excited to host our annual Summer Social at Tattersall Distillery in Minneapolis! Join us at this free event featuring appetizers, drinks, networking, and great discussions about all things User Experience.
We look forward to celebrating the beginning of summer with you!
We believe in crafting the absolute best — in life, at the still and behind the bar. Passionate about taste. Committed to quality. Uncompromising every step of the way. Life is too short for anything less. Our spirits and liqueurs are the result of research, experimentation and dedication to the finest ingredients available.
Parking: Private Lot
Bike Parking: Yes
Wheelchair Accessible: Yes
If you need assistance finding the location or getting in the door the day of the event, please call: (612) 524-8092
Thanks to our exclusive sponsor for this event:
UX designers are great at designing products that are enjoyable and easy to use. We excel at ensuring people can do something. But what about designing so people will do something?
For this, we might look to the field of behavioral economics, which draws from the fields of psychology, neuroscience, and economics to explain and potentially influence human behavior. Initiatives from governments, NGOs, and marketing professionals are now commonly grounded in behavioral economics research. Can UX designers also draw inspiration from the field?
In this talk, Jonathan Mann will provide a brief overview of a framework for understanding behavioral economics. He’ll then present a case study from PayPal where he collaborated with Robert Cialdini, an innovator and best-selling author in the field, and his associates. This collaboration resulted in a strategy for nudging customer behavior in a manner that led to significant profit. We’ll then have an interactive discussion, including the question of ensuring that your behavioral nudges are ethical.
Jonathan Mann is currently Senior Director of Digital Design for Target where he leads the design teams responsible for target.com, Target apps, internal tools, and accessibility. Previously, he spent 10 years leading design teams at PayPal. Jonathan and his teams have designed digital products that millions of customers use every day. Jonathan has over 25 years of experience in user experience design, behavioral economics, and instructional design. He lives in Minneapolis with his wife and son.
NO WALK INS AT THIS EVENT. Due to security requirements, registration for this event will close on August 8th. All registrants must provide their legal name during registration for entry.
Target Plaza Commons
1001 Nicollet Mall
Minneapolis, MN 55403