BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UXPA MN - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://uxpamn.org
X-WR-CALDESC:Events for UXPA MN
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T180000
DTEND;TZID=America/Chicago:20250417T191500
DTSTAMP:20260502T162553
CREATED:20250407T195554Z
LAST-MODIFIED:20250407T203207Z
UID:3750-1744912800-1744917300@uxpamn.org
SUMMARY:User-Centered Pricing: Qualitative Research That Pays Off.
DESCRIPTION:Image from unsplash.com \nAre your products truly worth building? Learn how to answer this crucial question before investing significant resources by mastering early-stage pricing strategy. Drawing on Jobs-To-Be-Done principles\, we’ll explore a systematic framework for identifying customer value and setting strategic price points from day one. Gain practical tools to evaluate product viability and align your pricing strategy with customer needs from the start. \nKey Takeaways:\n• Use qualitative interviews to uncover customer value\n• There is always an ill-fitting incumbent solution\n• Price to 5-10% of all identified value \nSchedule:\n6:00-6:15pm UXPA Introductions\n6:15-6:45pm Presentation\n6:45-7:15pm Q&A \nVirtual Event: Zoom link will be share via email before the event \nMeet the Speaker:  Garrick Van Buren\nFor nearly three decades\, Garrick has helped B2B executives develop digital product strategies based on what their customers value most. He’s worked with VC-funded startups\, PE-backed companies\, corporate venture studios\, and Minnesota’s most recognized companies. \nGarrick’s work has been featured in eight books on marketing and digital products\, most recently Million Dollar Weekend by Noah Kagan. He currently writes a Substack dubbed\, For Starters – the important stuff early-stage entrepreneurs too often leave until it’s too late. He currently leads PricingFromTheStart.com\, a strategic pricing firm for B2B software companies. \n 
URL:https://uxpamn.org/event/user-centered-pricing-qualitative-research-that-pays-off/
LOCATION:Virtual Event
CATEGORIES:Professional Development,Virtual
ATTACH;FMTTYPE=image/jpeg:https://uxpamn.org/wp-content/uploads/2025/04/ux-indonesia-w00FkE6e8zE-unsplash-1-scaled.webp
END:VEVENT
END:VCALENDAR