UX & Product Designers Survival Guide, Navigating a Tricky Profession

Great design isn’t just about polish—it’s about understanding the people using what we build. In this talk, Cajetan Baptista shares insights from his book “Product Designer’s Survival Guide:Volume 1- User Behaviors”,  a practical look at the patterns and motivations that shape user decisions.

You’ll hear real-world stories from over two decades in User Experience Design —spanning startups to enterprise—and learn why some designs resonate while others fall flat. Cajetan will also dive into how to move forward when research isn’t an option, and how to bring stakeholders along when they’re skeptical, distracted, or just plain resistant. Whether you’re a new designer or a seasoned pro, this session will help you get the job done, even when conditions aren’t optimal.

Schedule:
6:00-6:15pm UXPA Introductions
6:15-6:45pm Presentation
6:45-7:30pm Q&A

Virtual Event: Zoom link will be share via email before the event

Meet the Speaker:  Cajetan Baptista

Cajetan Baptista is a user experience leader with over 20 years of experience; helping companies like Google, Best Buy, and Ally Financial create tools that people actually want to use. He’s led cross-functional teams, scaled UX practices, and driven measurable outcomes—from boosting engagement to reducing churn.

He’s also the author of “Product Designer’s Survival Guide:Volume 1- User Behaviors” written to help designers cut through the noise and focus on what really drives user decisions. Cajetan lives in Minnesota and works at the intersection of strategy, research, and craft as a User Experience Manager.

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