User-Centered Pricing: Qualitative Research That Pays Off.

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Are your products truly worth building? Learn how to answer this crucial question before investing significant resources by mastering early-stage pricing strategy. Drawing on Jobs-To-Be-Done principles, we’ll explore a systematic framework for identifying customer value and setting strategic price points from day one. Gain practical tools to evaluate product viability and align your pricing strategy with customer needs from the start.

Key Takeaways:
• Use qualitative interviews to uncover customer value
• There is always an ill-fitting incumbent solution
• Price to 5-10% of all identified value

Schedule:
6:00-6:15pm UXPA Introductions
6:15-6:45pm Presentation
6:45-7:15pm Q&A

Virtual Event: Zoom link will be share via email before the event

Meet the Speaker:  Garrick Van Buren

For nearly three decades, Garrick has helped B2B executives develop digital product strategies based on what their customers value most. He’s worked with VC-funded startups, PE-backed companies, corporate venture studios, and Minnesota’s most recognized companies.

Garrick’s work has been featured in eight books on marketing and digital products, most recently Million Dollar Weekend by Noah Kagan. He currently writes a Substack dubbed, For Starters – the important stuff early-stage entrepreneurs too often leave until it’s too late. He currently leads PricingFromTheStart.com, a strategic pricing firm for B2B software companies.