We makers must settle for nothing less than brilliance with our digital experiences. Okay. So how do we make great digital products in this competitive, crowded, unoriginal, loud market? You need soul. Soul is that impeccable product identity, that unwavering commitment to the user, and a great team to get it done. Whoever you are--titan brand, lone tinkerer, civic leader, student, startup-- Maya challenges you to protect the very soul of your product and have fun along the way.
During this presentation, Maya will share several case studies from several chapters along the way to illustrate how the element of soul was incorporated to enhance the user experience.
Maya Page is happily steeped in digital product design. Working in UX and strategy, she applies design thinking to experiences, screens, and brands. Maya currently works at Target shepherding shopping experiences across dotcom and mobile. Previously, Maya worked at adidas in Oregon on the miCoach products as well as future concepts. She also worked at IDEO in California on diverse projects for American Eagle Outfitters, Amazon, Electronic Arts, and PepsiCo. Maya became a champion of human-centered design methodology while studying Product Design at Stanford. She would like to remind you to be bold and go outside.
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