March Event: Cognitive Bias in Visual Story Telling

  • 16 Mar 2023
  • 6:00 PM - 7:30 PM
  • Zoom Webinar
  • 248

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IMPORTANT UPDATE
Due to the impending winter storm, this event has been moved to be virtual. A Zoom link will be sent to all attendees before the event. We apologize for the inconvenience and look forward to seeing everyone at our next in-person event.


What is cognitive bias in visual story telling?

Our lives are inundated by charts, graphs, and myriad visual expressions. The way we make sense of the world increasingly rests on our ability to unpack the data in these visuals and the stories they tell. Yet visual storytelling is rhetorical. It is the culmination of the judgements and choices made by various people since the birth of the data. Visuals can lead us astray from reality. In this presentation, I discuss how cognitive biases affect visual storytelling. Cognitive biases are human tendencies to make suboptimal judgements. They can reinforce our extant beliefs, shut off our sensitivity to alternative sources, and trick us to draw false conclusions. I discuss how people generally use information, extrapolate biases that prey visuals, and offer UX professionals ways to mitigate biases.



Dr. Quan Zhou is Professor and Chair of the Department of Technical Communication and Interaction Design at Metropolitan State University, where he also directs the Design of User Experience graduate certificate. Quan studies the design of human-centered content and information experiences. He holds a Ph.D. in Technical Communication from the University of Washington. He was also a visiting researcher the School of Industrial Design Engineering at the Delft University of Technology in the Netherlands. 


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Schedule

6:00 pm - 7:00 pm - Intro and Presentation 

7:00 pm - 7:30 pm - Questions

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Location

Zoom Webinar
Link to be emailed to attendees

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