April Event: Designing for Behavior Change

  • 12 Apr 2012
  • 6:15 PM - 8:15 PM
  • Wentworth Library, West Saint Paul


  • Includes cost of event as needed
  • Includes cost of event as needed. May ask for proof of student status.

Registration is closed

Join us Thursday, April 12, to hear Julie Dirksen, author of Design for How People Learn, discuss how design can rescue people from unrewarding, disadvantageous, and even harmful behaviors.


Design is frequently about helping people do the right things, but when behavior change is involved, that can be a challenge. Even when armed with compelling, conflicting information, people often continue to make poor decisions.


Julie will discuss how we as design professionals can create environments that best support good decision making. Julie’s recommendations stem from the fields of Neuroscience, Behavioral Economics, Behavioral Psychology, Persuasive Technology, User Experience and even Game Design research.



- Meet and greet, with refreshments: 6:15 – 6:45 PM
- Presentation and discussion: 6:45 – 8:15 PM
Location and Parking
Wentworth Library
Located just east of Robert Street, on the north side of Wentworth Avenue.  
Free parking in library parking lot.
Speaker Bio
Julie Dirksen is an independent consultant and instructional designer with more than 15 years of experience creating highly interactive e-learning experiences for clients from Fortune 500 companies and technology startups to grant-funded research initiatives. She has a degree in Instructional Systems Technology, and a whole lot of background in things like UX design, game-based learning and behavior change. Julie has been an adjunct faculty member in the Visualization Department at the Minneapolis College of Art and Design, where she created and taught courses in project management, instructional design, and cognitive psychology.
Julie writes the Usable Learning Blog and is the author of Design For How People Learn, published in 2011 by New Rider.

Julie has graciously uploaded her presentation to Slideshare.  You can view it online here: http://www.slideshare.net/usablelearning/design-for-behavior-change-11838368

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