Multichannel innovation isn’t cheap or easy. The stakes are particularly high when it comes to deciding where and when to invest. If we don’t innovate and invest, we can’t possibly dream of remaining competitive in the marketplace. At the same time, if we launch innovations our customers won’t embrace, we can kiss our competitive advantage goodbye. This presentation examines how to apply the principles and techniques of Human-Centered Design to:
Presenter:Matthew Doty crosses the streams of his artistic roots, technical savvy, business acumen, and his fascination with human behavior to help organizations, teams, and individuals build Experience Design capabilities. His work with a broad variety of organizations (ranging from smaller operations to Fortune 500 companies) enables Matthew to gracefully plug a human-centered approach into virtually any organization or project. Matthew recently founded XD Go, a company that specializes in building XD capabilities.