Horizontal Integration: Design & MBA

  • 25 Apr 2019
  • 6:00 PM - 8:15 PM
  • Horizontal Integration, 1660 Highway 100 South, Suite 200, St. Louis Park, MN 55416
  • 84


  • For Horizontal Integration Staff and Guests

Registration is closed
UX Meets MBA: A Designer Goes to Business School

If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a design executive with an MBA, McLean Donnelly strives to bring both worlds together to create a new model in which creative and design align with overall business strategy and company vision to drive increased profitability and customer engagement. 

This talk will help build skills towards: 

  • Articulating the value of design in "business" terms
  • Building strategic plans that include customer and business outcomes
  • Teaching designers or developers to use business metrics in their everyday work


REMINDER: Due to weather conditions this event was MOVED to Thursday April 25th. If you are registered, your registration has been transferred to the new date. 


  • 6:00 pm - Doors Open
  • 6:00 pm - 7:00 pm - Networking, Hors d’oeuvres, Beverages
  • 7:00 pm - 8:15 pm - Presentation and Q&A

    Location & Directions

    Horizontal Integration

    1660 Highway 100 South, Suite 200

    St. Louis Park, MN 55416


    Parking is free and is available in the lots outside of the 1660 West building.
    Please use the West Entrance Elevator.

    If you need assistance finding the location or getting in the door the day of the event, please call: Margaret at (612) 865-4379.

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