Building & Sustaining Design Systems

  • 07 Mar 2019
  • 6:00 PM - 8:30 PM
  • Prime Academy, 301 4th Avenue S. Suite 577, Minneapolis, MN 55415
  • 52


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Building & Sustaining Design Systems

What happens when you build product rapidly, give teams autonomy, grow at lightning speed, and audit the user experience? Sometimes, you discover a hugely disjointed system. Inconsistency can lead to more cognitive load and ultimately, customer churn. In this talk, we'll dive into the story of HubSpot, a 3k person global company that grew nearly 50% since 2014. We'll see how bad it got, how they wrangled the problem, and how they built Canvas, an evergreen design system, to safeguard the customer experience.


  • 6:00 pm - Doors Open
  • 6:00 pm - 7:00 pm - Networking, Food, Beverages
  • 7:00 pm - 8:00 pm - Presentation and Q&A


  • Loe Lee, Design Lead, HubSpot


Prime Academy

301 4TH Avenue S., Suite 577

Minneapolis, MN 55415

Parking & Directions

Prime is located on the 5th floor of the Grain Exchange North Tower.Street parking is available, as is skyway connected parking in the Gateway Ramp. (A Prime parking validation sticker will reduce the cost to $7). Take the elevators up to floor 5 and take a left into the Commons area (signage will direct you).

If you need assistance finding the location or getting in the door the day of the event, please call: Margaret or Danielle at (612) 865-4379.

About Prime Academy:

Prime offers full-time, immersive, tech-career training programs for adults looking to career-switch into Software Engineering or User Experience Design. Our accelerated 18-20 week programs are intentionally designed to equip students with the industry and professional skills they need to land in-demand, well-paying, and rewarding jobs. Since 2014, we’ve helped over 700 grads launch new careers, working everywhere from innovative local startups to Fortune 500s like 3M, Target, UHG, and Best Buy.

Copyright © 2021 User Experience Professionals Association, Minnesota Chapter.

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