Applying Behavioral Economics Principles to UX Design

  • 09 Aug 2018
  • 6:00 PM - 8:00 PM
  • Target Plaza Commons - 1001 Nicollet Mall, Minneapolis, MN 55403
  • 0


UX designers are great at designing products that are enjoyable and easy to use. We excel at ensuring people can do something. But what about designing so people will do something?

For this, we might look to the field of behavioral economics, which draws from the fields of psychology, neuroscience, and economics to explain and potentially influence human behavior. Initiatives from governments, NGOs, and marketing professionals are now commonly grounded in behavioral economics research. Can UX designers also draw inspiration from the field?

In this talk, Jonathan Mann will provide a brief overview of a framework for understanding behavioral economics. He’ll then present a case study from PayPal where he collaborated with Robert Cialdini, an innovator and best-selling author in the field, and his associates. This collaboration resulted in a strategy for nudging customer behavior in a manner that led to significant profit. We’ll then have an interactive discussion, including the question of ensuring that your behavioral nudges are ethical.


  • 6:00 pm - Doors Open
  • 6:00 pm - 7:00 pm - Networking, Hors d’oeuvres, Beverages 
  • 7:00 pm - 8:00 pm - Presentation and Q&A


Jonathan Mann is currently Senior Director of Digital Design for Target where he leads the design teams responsible for, Target apps, internal tools, and accessibility. Previously, he spent 10 years leading design teams at PayPal. Jonathan and his teams have designed digital products that millions of customers use every day. Jonathan has over 25 years of experience in user experience design, behavioral economics, and instructional design. He lives in Minneapolis with his wife and son.

NO WALK INS AT THIS EVENT. Due to security requirements, registration for this event will close on August 8th. All registrants must provide their legal name during registration for entry.


Target Plaza Commons

1001 Nicollet Mall

Minneapolis, MN 55403




There may be a lot of on-street, metered parking available at this time, and you’re able to use a credit card at those. 

Also, here is a list of garages and their distance from the location.

If you need assistance finding the location or getting in the door the day of the event, please call: (612) 524-8092

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