April Event: Designing a Culture of Experience

  • 13 Apr 2017
  • 6:00 PM - 8:00 PM
  • 3M Design Center 2501 Hudson Rd Saint Paul, MN 55144
  • 0


Registration is closed

More than ever before, the role of the user has changed from isolated to connected, from unaware to informed, from passive to active. As a result business, technology, marketing and design strategies must be aligned and focused on the overall customer experience to drive innovation forward. This user-centered experience is about the entire ecosystem from how people discover products or services, to well past interaction across touchpoints. The transparent process of engaging users early and often will forge personal connections with products, allowing organizations to create greater value sooner. Learning how to design WITH users, instead of FOR them, can be an entire cultural shift in thinking for some organizations.

In this session, 3M Health Care UX Design Principal, Andy Vitale, will address how to tackle organizational culture like a design problem. Andy will draw from his experience at 3M about making strides towards a culture of experience. He’ll share insights and tactics for getting a seat at the table, as well as a strategy for maintaining that seat. He’ll also discuss ways to expand influence and cultivate advocacy.

Thank you to our host and sponsors, 3M Design!

NO WALK INS AT THIS EVENT. Due to security requirements, registration for this event will close on April 11th. All registrants must provide their legal name during registration for entry to the 3M Design Center.

Schedule -  Earlier Start Time this month!

6:00 PM - Doors open

6:15 PM to 7:00 PM - Networking, Beer & Wine and Hors d'oeuvres 

7 PM to 8 PM -  Presentation, Q&A

Presenter Bio

Andy Vitale is a UX Design Principal for 3M, where he is focused on translating human insights into actionable experiences that improve the healthcare industry. Andy is responsible for leading a team that creates immersive, emotional experiences for 3M Health Care's enterprise solutions that seamlessly integrate digital and physical workflows for patients, payers and providers. 

With 17 years of experience in the design industry, Andy has help multiple roles as a designer, entrepreneur, education department chair and team leader. His experiences have taught him that a successful product hinges on one principle, truly understanding the end user. With a proven ability to lead change and process improvements, Andy has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, driven by a shared vision and user-centered passion that takes a team, and its products from good to great. 

Aside from his primary role at 3M, Andy is an adjunct professor for Kent State University's User Experience Design graduate degree program and often speaks at conferences and events. 


3M Design Center, Building 223
2501 Hudson Rd
Saint Paul, MN 55144

See Google map for directions
See PDF for entrance/parking information

Audience Expertise Level: All

This presentation focuses on fostering a culture of experience, which can start at any level. 

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