Workshop: Tools and Deliverables: Methods, Guidelines, and Templates for Getting Content Strategy Right

  • 28 Oct 2016
  • 9:00 AM - 5:00 PM
  • Metropolitan State University Library, 645 E 7th Street, St. Paul, Room 302
  • 25


  • Includes cost of workshop and new membership
  • Includes cost of event as needed. May ask for proof of student status.

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What’s in a content strategy document? What do you need to consider in your governance plan? How can you make the case for content strategy? Find out in this workshop. From audit to analysis, from strategy to implementation, Meghan Casey will cover many of the tools and deliverables provided in her book, The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right.

In this workshop, Meghan outlines a step-by-step approach for doing content strategy—from planning and creating your content to delivering and managing it. After this workshop, you’ll be able to confidently tackle challenging activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. You'll learn to control your content—and not have it control you.

Join this workshop and learn to:

  • Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
  • Make sense of your business environment and understand your audience
  • Get stakeholders aligned on business goals and user needs
  • Set your content strategy and decide how to measure success
  • Create, maintain, and govern on-strategy content


Meghan Casey was one of the first content strategists at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients—startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop in Minneapolis, build content strategy into their user experience practice.

A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in 2015.

Meghan has been working with content and communications since 1996 after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.

This workshop is made possible by Valere

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