Location:

• 6:00 pm: Registration and networking
• 6:30 pm: Presentation and discussion

Refreshments: Hors D'oeuvres and Beverages Provided.

Program Details:

The Real Deal: Content Strategy

As the content strategy buzz continues to grow, more and more questions are arising within our various professional communities: Why do we need this? Is this really that different from what I do? Does this actually have anything to do with me? Kristina will provide an overview of the practice of content strategy, then lead a facilitated Q&A to discuss how content strategy offers substantive tools and support for usability professionals.

 Speaker Bio:

KRISTINA HALVORSON is the president of Brain Traffic, a content strategy consultancy. She is also the founder of Confab: The Content Strategy Conference (May 9-10 ’11, Minneapolis, MN).

Kristina’s book, Content Strategy for the Web, is credited with raising worldwide awareness of content strategy as a viable, valuable practice. She is widely recognized as the leading advocate for content strategy and is known for her entertaining, impassioned presentations on the topic.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France.  She has written about content strategy for numerous publications (including Interactions Magazine, .net Magazine, and A List Apart) and is a sought-after speaker at conferences around the world. She lives with her two kids in St. Paul, Minnesota.