UPA MN November 2010 Meeting - The Real Deal: Content Strategy

  • 11 Nov 2010
  • 6:00 PM - 8:00 PM
  • Clockwork Active Media Systems - Minneapolis, MN


  • Requires logging in as professional member.
  • Event fee plus fee for new, renewing or upgraded professional memberships. Membership details arranged separately.
  • With proof of student status.

Registration is closed

Speaker: Kristina Halverson, President, Brain Traffic

Topic:  The Real Deal: Content Strategy

Register : By 5:00 p.m. on Monday November 8, 2010 @ http://upamn.org 


Clockwork Active Media Systems
1501 East Hennepin Avenue
Minneapolis, MN 55414

Program Agenda:
  • 6:00 pm: Registration and networking
  • 6:30 pm: Presentation and discussion

Refreshments: Hors D'oeuvres and Beverages Provided.

Program Details:

The Real Deal: Content Strategy

As the content strategy buzz continues to grow, more and more questions are arising within our various professional communities: Why do we need this? Is this really that different from what I do? Does this actually have anything to do with me? Kristina will provide an overview of the practice of content strategy, then lead a facilitated Q&A to discuss how content strategy offers substantive tools and support for usability professionals.

Speaker Bio:

KRISTINA HALVORSON is the president of Brain Traffic, a content strategy consultancy. She is also the founder of Confab: The Content Strategy Conference (May 9-10 ’11, Minneapolis, MN).

Kristina’s book, Content Strategy for the Web, is credited with raising worldwide awareness of content strategy as a viable, valuable practice. She is widely recognized as the leading advocate for content strategy and is known for her entertaining, impassioned presentations on the topic.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France.  She has written about content strategy for numerous publications (including Interactions Magazine, .net Magazine, and A List Apart) and is a sought-after speaker at conferences around the world. She lives with her two kids in St. Paul, Minnesota.


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