Speaker: Bob Burns, Lead Mobile UX Designer, Best Buy
Topic: It’s Coming From Inside the House: Discovering the Mobile User
Register : By 5:00 p.m. on Monday October 11, 2010 @ http://upamn.org
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Refreshments: Hors D'oeuvres and Beverages Provided.
This talk will address how user research for Best Buy’s mobile site challenged our understanding of the mobile customer. It will also look at the evolution of the mobile website over the last year and examine how user insights have informed changes to the site.
Bob began his career in interaction design working with Studio Archetype in New York during the dotcom boom of the 1990s. He was a member of Sapient’s site development team and has worked on projects for United Airlines, Goldman Sachs and the New York Times. He was a User Experience Designer with Blue Cross Blue Shield of MN and Lead Interaction Designer for the healthcare start-up Carol. He is currently the lead Mobile User Experience Designer with Best Buy.