May Event: Integrating User Centered Design into the Product Lifecycle

  • 17 May 2016
  • 6:30 PM - 8:00 PM
  • Summit Brewing Ratskeller Taproom, 910 Montreal Circle St. Paul, MN 55102
  • 43


It’s a challenge to push a user-centered design process when your company is historically buyer-centered. If the client hasn’t asked for it, or if you can’t put a number on it, how do you sell the value of a product’s user experience? When simply doing the work isn’t enough, you need to educate your audience. And like any organizational change, this takes time, strategy, and patience.

Drawing from the our experience of designing a software product to replace a decades-long tradition of custom-built solutions, we’ll share some “lessons learned” for keeping a project user-focused when there are many competing voices at the table.

Thank you to our sponsor, Digital People, and our host, Summit Brewing!



6:30 PM to 7 PM - Networking
7 PM to 8 PM -  Presentation

Presenter Bio

Tim Armato is a User Experience Architect / Interactive Developer at Aimia who is endlessly interested in the ways we experience the world around us. He has over 15 years of experience in the design industry; he's especially passionate about Interaction Design, fueled by both web design experience and a fine art background creating interactive installation art. 

Additionally, Tim also taught for 10 years as an instructor of Web Design and Interactive Media at The Art Institutes International Minnesota. He taught subjects ranging from User-Centered Design and HCI, to typography, programming, and project management.


Summit Brewing Ratskeller Taproom
910 Montreal Circle
St. Paul, MN 55102

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