Speaker: Kim Goodwin
Topic: Getting Design into the Corporate DNA
RSVP: By 5:00 p.m. on Monday September 13, 2010
CoCo coworking and collaborative space
213 4th St E.4th FloorSt Paul, MN 55101
Refreshments: Hors D'oeuvres and Beverages Provided.
All too often, designers (and the executives who hire them) prescribe design as if it's a magic pill: a user interview here, a good UX spec there, and the company's difficulties with delivering great experiences are over, right? If only it were that easy. Design has been gaining visibility--especially thanks to a little company in Cupertino--but it can still be incredibly difficult for organizations to take advantage of all that design can do. Kim will talk about why that's the case and what we can do about it.
Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. Kim is a design & design management consultant who helps clients build their own capabilities. She spent most of the last decade as Vice-President, Design at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim has led projects involving a tremendous range of design problems, including consumer experiences, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Kim speaks about research, personas, design, and design leadership at conferences and companies around the world.