UPA MN September 2010 Meeting: Getting Design into the Corporate DNA

  • 15 Sep 2010
  • 6:00 PM - 8:00 PM
  • CoCo coworking and collaborative space - St. Paul, MN
  • 15


  • With proof of student status.

Registration is closed

Speaker: Kim Goodwin

Topic:  Getting Design into the Corporate DNA

RSVP: By 5:00 p.m. on Monday September 13, 2010


CoCo coworking and collaborative space

213 4th St E.
4th Floor
St Paul, MN 55101


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Program Agenda:

  • 6:00 pm: Registration and networking
  • 6:30 pm: Presentation and discussion

Refreshments: Hors D'oeuvres and Beverages Provided.

Program Details:

All too often, designers (and the executives who hire them) prescribe design as if it's a magic pill: a user interview here, a good UX spec there, and the company's difficulties with delivering great experiences are over, right? If only it were that easy. Design has been gaining visibility--especially thanks to a little company in Cupertino--but it can still be incredibly difficult for organizations to take advantage of all that design can do. Kim will talk about why that's the case and what we can do about it.

Speaker Bio:

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. Kim is a design & design management consultant who helps clients build their own capabilities. She spent most of the last decade as Vice-President, Design at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim has led projects involving a tremendous range of design problems, including consumer experiences, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Kim speaks about research, personas, design, and design leadership at conferences and companies around the world.

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