October Event: Designing for Behavior

  • 08 Oct 2015
  • 6:30 PM - 8:30 PM
  • Eagan Community Center, Lone Oak Room


Join us as Linda Zespy and Shawn Heller, from RedBrick Health present "Designing for Behavior."

We want consumers to click, learn, retain, explore, donate, buy, visit, spread the word. In short, we want to inspire them to do something—to change their behavior.And many insights from behavioral research are being successfully hardwired into user experiences. The result is interactive content that has changed all sorts of behaviors, big and small, online and offline.

In this presentation you will:

  • Get a primer on some key behavioral research and behavioral models, and see examples of using them in a user experience.
  • Learn some of the techniques, prompts, tips, and workforce strategies that help bring behavior design science into everyday UX work.
  • Review some common mistakes made in UX, from expecting too-big leaps from consumers, to assuming information will prompt action, to ignoring the power of a consumers’ environment.
  • Apply the latest models of behavior change to moving a consumer through an online experience and spurring them to act offline.

Schedule: 6:30 PM to 8:30 PM

Presenter Bios
Shawn Heller, Senior Product Manager for RedBrick Health 
Shewn leads teams that transform business objectives and requirements into products. His background in front-end development, information architecture, and network engineering gives him a unique problem-solving approach. 

Linda Zespy, Content Strategy Manager for RedBrick Health
Linda leads the content team members responsible for creating RedBrick Journeys™, including clinical experts, writers, multimedia producers, data analysts, and logicians.

Shawn and Linda were two of the original team members who helped develop and launch Journeys, the award-winning, multi-platform, interactive behavior-change program that's transforming how people engage in their health.

Eagan Community Center
Lone Oak Room
1501 Central Parkway
Eagan, MN 55121
See map

This event is sponsored by Digital People.

Copyright © 2021 User Experience Professionals Association, Minnesota Chapter.

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