Speaker: Stephen P. Anderson
RSVP: On Facebook, http://bit.ly/9IMpea
Presented by: UPA MN, UX Meetup and Clockwork Active Media Systems
Clockwork Active Media Systems1501 E. Hennepin Ave., Minneapolis, MN 55414
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How can we design interactions that encourage specific behaviors?A while back, LinkedIn experimented with a feature: a little meter above the users’ information, showing their profile’s “percentage completed.” Suddenly, more users filled out their profiles. The feature didn’t have a clever interface, a sophisticated information architecture, or show any technical prowess. It just leveraged basic human psychology.As designers, we work hard to provide powerful features in our applications, but if users don’t take advantage, it’s all waste. We have to extend our designer’s toolkit, leveraging the latest thinking from behavioral economics, neuroscience, game mechanics, and rhetoric.Stephen will guide you through specific examples of sites who’ve designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it’s so easy to lose people. He’ll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.
Stephen P. Anderson is an independent consultant based out of Dallas, Texas. He spends an unhealthy amount of time thinking about user experience design and intrapreneurial teams—topics he loves to speakabout.Prior to venturing out on his own, Stephen spent more than a decade growing and leading teams of information architects, interaction designers and UI developers in the creation of all types of interactive experiences, bringing value to clients such as Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy as well as many smaller technology startups.In addition to consulting, Stephen is working on Mental Notes, a tool to help businesses apply principles from psychology to design better experiences.As time permits, Stephen enjoys sharing his thoughts at poetpainter.com .
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