Could you share a bit about your journey and what initially sparked your interest in UX design?

My fascination with UX design started with an interest in how people use both physical and digital products. From a young age, I enjoyed exploring new technologies and figuring out how they work. This curiosity naturally extended to multimedia design, where I found joy in crafting intentional and engaging digital experiences. Over the years, I’ve worked in a variety of industries, including FinTech and AgTech, each providing unique contexts. 

Was there a specific moment or experience that led you to pursue a career in UX? What was it?

While working within marketing teams, I often found myself asking context-driven questions like, “How did they get here?” “Who are they?” and “Where are they going?” These questions were always directed to other teams, which made me want to understand who was working on answering these questions. I kept asking “why” and finally got the words to describe what UX was and knew that it was a career I wanted to pursue. 

Beyond the job description, what aspects of UX design are you most passionate about?

My empirical desire to help people drives my passion for UX design. Whether it’s a farmer interacting with a corporate enterprise to sell soybeans or a phlebotomist matching blood types to save lives, everyone has a job to do and an experience to expect. It’s crucial to meet users’ expectations and provide them with seamless, intentional experiences.

How has your interest in UX evolved since you started?

My interest has evolved the more I understand the industry. The way people are interacting with products these days is different than it was years ago When I was doing a lot of print-related work I was super focused on the details and was building things for DPI. I started to realize that I was interested in the way the individual dots made up a larger experience. I started to get focused on the bigger picture. 

Do you have any advice for aspiring UX designers?

My biggest piece of advice is to find a mentor. Organizations like UXPA and NNG offer excellent mentorship opportunities. If you’ve ever met someone in UX you’d enjoy having a coffee with, you’ve found a potential mentor. Another piece of advice I have is that everyone needs help. If you are looking for more experience reach out to organizations that interest you, to see if there are any ad hoc opportunities you can work on. 

Are there any current UX trends you’re particularly excited about or skeptical of? Why?

I am particularly excited about co-design. Codesign is when you design not just for users, but with them. The approach fosters social good by intentionally involving users in the design process. It’s a rebranding of core UX principles, emphasizing reflection and continuous improvement.

Outside of work, what are your passions or hobbies?

Outside of work, I am passionate about running, camping, and spending time with my family. I am also a former foster parent and facilitate a foster dad’s organization in the Twin Cities. 

Where can people find you?

I’m always open to connecting over LinkedIn or grabbing a coffee to chat about UX. Feel free to reach out!