Didn't have a chance to make it to MinnWebCon to see Abby, here is another chance! In this talk, Abby Bajuniemi, linguist and UX Designer, will discuss how language and society intersect, and how context affects what language we use and learn. We don’t always think of language itself as a usability or accessibility issue, but language is highly complex and socially constructed. Language can draw a user in or make her feel rejected or othered, which will make or break an experience. This talk will center on why language is a content, usability, and accessibility issue, and highlight the consequences of not considering your users/audience when designing/writing content. You will learn how to reflect on your language choices, be more thoughtful with your content, and when/how to use translators. By the end of this session, you should learn: How language standards become standards and what that means when writing for specific audiences More about the social and contextual effects of meaning-making and how humans communicate without saying exactly what they mean How you can be more inclusive with your writing Why you need to test your content with users, especially if you are using translated material The benefits of using a human translator and testing your translated content with your target audience and why it matters that you test Speaker Abby is a former Professor of Spanish and Linguistics who is bringing her love of language to the world of UX and Content Strategy. As a linguist, she studies how language and society intersect, and how context affects the language we use and learn. She is currently on the UX Research and Design team at C.H. Robinson. Location Macalester College Olin Rice Science Center 166 Macalester Street, Room 150 St. Paul, MN 55105
Didn't have a chance to make it to MinnWebCon to see Abby, here is another chance!
In this talk, Abby Bajuniemi, linguist and UX Designer, will discuss how language and society intersect, and how context affects what language we use and learn.
We don’t always think of language itself as a usability or accessibility issue, but language is highly complex and socially constructed. Language can draw a user in or make her feel rejected or othered, which will make or break an experience. This talk will center on why language is a content, usability, and accessibility issue, and highlight the consequences of not considering your users/audience when designing/writing content. You will learn how to reflect on your language choices, be more thoughtful with your content, and when/how to use translators.
By the end of this session, you should learn:
Speaker
Abby is a former Professor of Spanish and Linguistics who is bringing her love of language to the world of UX and Content Strategy. As a linguist, she studies how language and society intersect, and how context affects the language we use and learn. She is currently on the UX Research and Design team at C.H. Robinson.
Location
Macalester College
Olin Rice Science Center
166 Macalester Street, Room 150
St. Paul, MN 55105
Map to Macalester College
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